How Good Packaging Design Can Increase F&B Sales by Up to 35% | The psychology behind packaging and sales
Studies in consumer behaviour show that visual packaging influences buying decisions within seconds. In F&B, this effect is even stronger due to impulse purchasing.How packaging drives revenueA well-designed packaging system c...
What Makes a Good F&B Packaging Design? (Singapore Brand Guide)Why packaging design matters more than ever
In Singapore’s competitive F&B market, packaging is no longer just a container—it is a branding tool, marketing channel, and customer experience all in one.Key elements of effective packaging designA strong F&B packagi...
Opening a Restaurant in Singapore – Marketing Checklist
Before opening a restaurant, you should prepare marketing materials. Marketing Checklist Logo design Brand colours and fonts Menu design Food photography Social media setup Google Business setup Opening promotion Influencer invit...
How Much Should Restaurants Spend on Marketing in Singapore?
Many restaurant owners are unsure how much to spend on marketing. Recommended Marketing Budget A general guideline: New restaurant: 8% – 12% of revenue Existing restaurant: 5% – 8% of revenue Marketing includes: Social medi...
F&B Marketing Agency Singapore – What to Look For Before Hiring One
Hiring a marketing agency is an investment, so restaurant owners should choose carefully. What to Look For Experience in F&B industry Portfolio of restaurant clients Ability to do photography, design, and marketing Understand...
Restaurant Branding Singapore – Why Branding Is Important for F&B
Branding is more than just a logo. It is how customers remember your restaurant. What Is Restaurant Branding? Restaurant branding includes: Logo Colours Menu design Packaging Interior style Social media style Photography style Br...