The first thing we need to do is understand what makes a post go viral. It’s not just luck—there are certain things that all successful posts have in common.
Creating viral content is all about making something irresistible. The best way to get people to share your content is by making it irresistibly shareable.
It’s not easy. You need to have something that’s really going to stand out and make your audience feel something—either a sense of awe or a sense of familiarity with something they’ve never seen before. And while it’s not always easy to create, there are some tried-and-true strategies you can use to make sure your content gets noticed.
Find out what people are searching for
Make sure your content is simple, visual, and easy to understand. Consider having an eye-catching thumbnail that makes people want to click through and stay on your page longer.
Create relatable content
Are you going to be informative and educational, or are you going to have fun with it?
The key to creating viral content is making sure your audience can relate to it—and making them feel like they’re part of something bigger than themselves. If you can get them to feel like they’re part of an exclusive club or group, or if your content makes them feel like they are connecting with other people who have similar interests or experiences as them, then they’ll be more likely to share it with their friends.
Share it with a community of people who will engage with it
Have a clear call-to-action at the end of each post so that users know what they need to do next and you can also leverage on #hashtags.
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Viral content is the secret sauce that can get your brand in front of millions of people, but it takes careful planning and execution.
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