Viral marketing is a powerful tool for food and beverage businesses. But here’s the truth: if you want your F&B business to go viral, you need to have a solid strategy.
Here are some tips for putting together that strategy:
Create an engaging experience for your customers
This could mean offering them a fun way to try out new products or services from your company (like a pop-up shop), giving them something unique that no one else offers (like customized packaging), or just making sure that every interaction with your brand is memorable and satisfying for them.
Commit to quality content
People will share great content with their friends because they want to share something excellent with people they trust and respect. So if you’re going to put out content on social media, make sure it’s worth sharing.
Create something worth sharing
If you want people to share what you’re doing, then it needs to be something worth sharing. Make sure your content is original and interesting—not just funny pictures or memes that everyone has seen before. If someone can’t imagine themselves passing along something from your brand without feeling like they’re just repeating what others have said before, then it’s not going to go viral on its own accord.
Build relationships with Key Opinion Leaders
It’s not enough just to have a great product; if no one knows about it, then how will they buy it? You need influencers who will help spread word of mouth about your business—and that means developing relationships with them before trying to get them involved in anything else.
Get on Tiktok
It’s no secret that Tiktok is one of the most popular social media platforms in the world right now. If you want to attract new customers and expand your reach. Check us out on TikTok here!
Effective website design
Make sure your website is professional-looking and user-friendly so potential customers can learn more about what you offer without having any trouble navigating through it all first.
C.O Enterprise is a pre-approved vendor for the Productivity Solutions Grant (PSG). With our IT solutions, we’ve helped over 300 F&B establishments and SMEs to become more digitally savvy – without hefty upfront investment or dreaded renewal fees. Learn more about our Online Ordering System here.