Good packaging will set your product apart from others in the market and give it an edge over the competition. It’s what gets you noticed on the shelf, and it’s what makes your product stand out from your competitors. But it’s also more than that: packaging design can help you communicate the value of your product to customers and make them feel like they’re getting something special when they buy it.
Does packaging design matter?
Packaging design help create brand recognition. When people see your product on the shelf next to other brands, they’ll choose yours because they recognize it as yours.
Secondly, packaging design makes your products easy to identify and understand at a glance—which saves time for both you and your customers. It helps customers understand what they’re buying without reading labels or instructions (which we all know can be hard sometimes).
Finally, a good packaging design makes sure that your products stay safe and fresh during transport to their destination—and that’s really important when you’re shipping food or drink everywhere.
Here are 5 simple tips on how to make sure that your packaging design is top-notch:
Make it eye-catching
Your packaging needs to be more than just functional—it also needs to be appealing and attention-grabbing. If you want people to notice your product on a store shelf, then make sure that your packaging design is unique and memorable.
Make it user-friendly
Your packaging needs to be easy for consumers to use. If customers have trouble opening or closing it, then chances are they may get reluctant to buy it again. Make sure that all parts are clearly labeled and easy for anyone to open and close easily.
Make sure it fits the product
You might think that this goes without saying, but it’s still worth mentioning—make sure that the size and shape of your packaging match what’s inside. If your product comes in a large box but only contains small items, then customers may feel like they’ve been deceived as it had made them think they’d get something larger than expected.
Compare existing packaging designs
Pick up competitors’ products and see what they’re doing well, and how they could do better. You can learn a lot by seeing what other companies are doing with their packaging designs, but don’t copy them directly; instead, use those ideas as inspiration for creating something new and innovative that will set your brand apart from the competition.
Cohesive brand identity
Ensure your packaging design has a cohesive look that reflects your brand identity, while still standing out from other products on the shelves. Make sure that all of your information (like ingredient lists, contact information, and nutritional information) is clearly visible and easy to understand. You don’t want your customers having to squint at tiny types or spend hours figuring out what’s in their food.
It’s not just about the look, but about the feel of your product. It’s about creating an experience—from the moment you see it in the store to when you get home and unwrap it. It has to be beautiful, but also functional and durable. Every part of the packaging should be as good as what’s inside it.
If you’re a food and beverage business, your packaging is the first impression your customers have of your brand. And it’s a lasting one—your packaging can make or break your business, so it’s important to get it right.
Interested in our services?
We don’t just design the package, either—we help you develop the whole brand identity: from logo creation and website design to ads and marketing materials. All of these things combine into one amazing experience for your customers that makes them want to keep coming back for more.
Get in touch with us today.
📞 +65 6976 8060