Consumers are busy. They don’t have time to read a long-form piece and they certainly don’t want to listen to the same thing over and over again. If you’re trying to sell in just a few seconds, then this might not be an effective strategy for you.
Bite-sized content aka snackable content is like fast food: It’s easy, it’s tasty, and it satisfies you in a hurry. On average, consumers engage with content in just 8 seconds.
If you’re using long-form content in your marketing campaign, consider turning your posts into snackable pieces. This will help you reach your audience in a way they’re more likely to consume.
When you’re trying to get your message across in a tight space, there are some core elements that will always be effective:
Keep it short
No one wants to spend any more time with your company than they absolutely have to. So keep your copy short and sweet. If one doesn’t work, you can try a different approach and gauge the results.
Make it punchy
Although long-form content is powerful, it’s important to realize that your customers don’t have the same attention spans as you do. The more specific you can be about what you’re selling, the better — that means no generalities, no buzzwords, just what your product or service actually does.
Use conversational language wherever possible and aim to create an environment that feels as if you are speaking directly to the customer.
The best way to get your message across is with a friendly, conversational copy. People want to feel as if they’re having a real conversation with you, not just trying to sell them something.
It’s great to have your message direct, but be sure to include enough friendly communication that your customers can feel as if they’re talking with a real person.
In the past, marketers create long-form content for the purpose of getting the most visibility possible on their websites. However, with our attention spans shrinking, marketers are now forced to create shorter, and more engaging forms of content in order to get noticed.