Ever tried using point of sale materials (POSMs)? They are an effective way to market your items openly – like supermarkets as well as open spaces near shopping malls. These materials are often used for food products, as well as establishments showcasing their services – but do you know they also improve your brand visibility?
Using them in high foot traffic areas
You can increase your visibility by using your POSMs in locations with a large amount of foot traffic – like train stations or bus stops. As thousands of people travel from one place to another every day – you are assured that eyes will always be present on your posters or marketing materials at all times.
Placing POSMs in locations like malls and supermarkets are no brainers – but make sure you specifically target places associated with your business. So if you are an F&B company, it would make sense to place posters near restaurants. This will also drive up your visibility due to the relevancy.
POSMs allows for a lot of creativity usually, like shapes, colours as well as visuals. This is perfect for those who love to be slightly more energetic as a whole and allows people to remember you easily if the designs are impactful.