Are your followers ignoring your content?
It’s a common problem for businesses. You spend hours crafting the perfect piece of content, and then it goes out into the world…and nobody cares.
The number of followers you have on social media is not the only thing that matters. The engagement rate of your posts is equally important. If you’re not seeing the engagement you want from your followers, it might be time to look at how you use social media.
Here are 3 ways to boost your digital presence:
Be consistent in posting quality content. If people know what they can expect from you, they’ll be more likely to keep coming back for more.
Also, make sure you’re posting at the right time. If you want people to see what you post, ensure they’re actually online when it goes live. Use tools and insights to find out when your followers are most active on social media (and when they aren’t). Then post during those times–chances are, you’ll get more views and engagement.
Facebook tends to have more engagement during work hours while Instagram has more engagement late at night and early in the morning (when people are waking up). If you want maximum visibility for every post, try scheduling them around these times so they get seen as soon as possible
Use different types of media in order to keep things fresh and interesting. There can be a fun way to get people interested in what you have to say without them having to read through an entire article or blog post before they decide whether or not they want to engage with it.
Try creating visuals that are fun or funny–like memes or GIFs–or write posts that include questions or polls that encourage people to engage with each other in the comments section.
Emojis can help make your content more engaging by adding a visual element to it. They also make it easy for readers to understand what kind of tone they should take when responding to your post.
Create content that will get people talking about it. Don’t just post about yourself or your business–share things that are relevant to the audience you’re trying to reach.
Use hashtags when appropriate and relevant–but don’t overdo it! Don’t use too many hashtags or ones that don’t make sense with what you’re posting.
Make it easy for people to follow you. Whether it’s on Instagram or Facebook, make sure that it’s easy for people to find and follow you.
If you’ve been posting for a while and are still not getting the engagement you want, it might be time to take a look at some of the ways that people interact with content online.