If your business is struggling to get customers in the door, you’re not alone. With the costs of running a store on the rise and consumers shopping around more than ever before, it’s difficult to know how to attract new customers and keep existing ones coming back for more.
If you’re thinking of marketing as a way to sell more food and drinks, you’ll be disappointed. But if you think of it as an opportunity to connect with your customers in meaningful ways—to create relationships that help them feel good about coming back to your establishment again and again—then it’s worth looking into.
Here are three simple tactics that can help your F&B do just that:
Start a newsletter—and use it wisely
Email marketing allows you to connect with your customers on a personal level by sending them messages directly via email—and it’s one of the most effective ways to get people engaged with your brand. The best way to keep your customers engaged is by sending them regular emails about what’s happening at your restaurant. You’ll need to offer something that won’t make them feel like they’re being bombarded with ads—you want people to want your newsletters, not resent them.
That means making sure the content is relevant and interesting. If there’s something new on the menu, share it! If there’s an event going on this weekend, let people know. If there are any new specials going on this week… well, you get the idea.
If you’re trying to reach a specific audience, it’s important to target them in your advertising efforts. You might want to use Facebook’s ad manager or Google Ads, which allow you to create ads based on location, demographics, interests, and more.
Use data to drive decisions
Think long term instead of short term—think “brand,” not “sales.” When you’re creating and implementing marketing strategies, always think about how they will affect the long-term health of your brand rather than just how much money they’ll bring in right away or right after an event ends (like a holiday).
Marketing can be a tricky beast to tame. It doesn’t just exist in a vacuum, and it’s not just about how much money you spend on promoting your business—it’s also about how well you understand your customers and what they need from you.