TikTok’s algorithm is designed to tailor and personalise your For You page to show content you may be keen on. The most important thing to keep in mind when trying to find trending content is that the trends are constantly changing.
By being on-trend, TikTok algorithm can prioritise your content which makes it easier to reach your target audience. Trends can be hard to spot at first, but once you know what to look for, they become much easier to find.
Look at the number of videos using a certain hashtag in the Discover tab
Trending hashtags typically have hundreds of videos under them. Find one that has just started trending and start making your own content with that hashtag. Take this chance to scoop out hashtags in your niche.
Browse through popular tags in the Search tab
You’re probably not going to find any trends here because they’re typically saturated by people who have been using this tag for weeks or even months. However, you may find something new that hasn’t been discovered yet, or notice a theme among different tags.
As you scroll through your own “For You” page, or the app’s “Discover” tab, you’ll notice that videos have a variety of hashtags attached to them. These are often used by creators to help others find their videos.
#trendalert is widely used by the community to assist in identifying trending features that you can potentially leverage. If you notice a sound is appearing every few videos, it’s likely that it’s gaining traction. The same goes for hashtags, dances, or some transitions.
The best thing about TikTok is that you don’t have to worry about getting the perfect camera angle or even using the front-facing camera. It should be used as a host for entertaining videos, not just ads or promotional videos.
The app is a melting pot of different genres and styles, so you’re never going to run out of inspiration.