Facebook is still the biggest social media site in existence. With a user-base that even surpasses the video streaming giant Youtube, you know you have a large audience at your fingertips ready to know about the excellence of your restaurant. But how would you go about it?
Targeting the correct audience
What is most important is that you advertise to your core audience, and that means careful targeting with your advertisements. Figure out who usually comes to your restaurant – are they, families? Youth? Or older people? After you do that, you have to tailor your designs. Figure out what entices them the most – is it the dishes? Or the ambience?
When you have all of that figured out – you can get to creating specific ads for them.
Make use of seasonal events
Sometimes, a holiday rolls around – and your restaurant offers dishes related to the said holiday. It would make sense to market to those who are celebrating the holiday, as it will not only draw in potentially interested customers who might not know that you offer these kinds of dishes, as well as appeal to existing customers looking to patronise you but want something different.
Entertainment, location and convenience
This one might be a no-brainer – but as most people know, a very effective way of advertising a restaurant is to talk about its location, accessibility, and potential fun that friends and family might have when they visit. Emphasize on it, as well as a few images of your restaurant here and there – and you will be able to create an image of your restaurant being a chill place to hang out in people’s minds the next time they look at your restaurant.