If you’re looking to design the perfect menu, you’ve come to the right place.
The menu design is the first thing people see when they look at your restaurant. It’s the first impression that you make on customers, so it’s important to get it right. A well-designed menu helps customers choose what they want, and it makes them feel good about their choices. When a customer is excited about the options on your menu, they’ll be excited to eat at your store.
But how do you design the perfect menu?
The best way is with a simple layout that makes it easy for customers to understand what they are ordering. Think about what you would like if you were choosing from a menu—what words would catch your eye? What visual would make you think “I want THAT”?
This guide will walk you through designing the perfect menu for your restaurant by helping you:
Define your target audience
If you don’t know who you’re serving, how will you know what to put on their plates? That’s why it’s so important to define who your target audience is before you start designing anything.
Figure out their age, gender, income level, interests, and any other information you can about them. This will inform what kind of food you serve, how much it costs, and how it’s presented on the menu.
What types of people do you want coming into your restaurant? Are they families looking for a quiet place where their kids can run around and play? Are they young professionals who want to catch up over drinks? Or maybe it’s a mixed crowd of both. Whatever the case, make sure you know who your ideal customer is so that you can tailor your menu accordingly.
Identify your brand voice and tone
What kind of vibe do you want to create? Do you want your restaurant’s atmosphere to be casual and relaxed, or do you prefer something more upscale and formal? The way that customers perceive the atmosphere at your restaurant will impact how they feel about ordering from there—and it will also help them decide whether or not they even want to come in.
Once you know who you’re serving and what they like, think about how they’ll react when they come into contact with any marketing materials or messaging from your restaurant. What kind of voice do they expect? How would they prefer to be spoken to? These questions should help guide the tone of any content related.
Choose a design style
If you’re just getting started with your first menu, it can feel overwhelming to even think about the design.
First off, ask yourself how important it is to have a visual element in your menu—do you need pictures of your food? If so, what kind of pictures do you want? Is it important for the customer to be able to see the size of each item? Do you want them to know what ingredients are included?
Next up: how much room do you have on your menu? This may seem like an obvious question but it’s important to ensure that whatever design style you choose leaves enough space for all necessary information—especially if there are multiple pages or sections within one menu.
Make sure your typography is clear and easy to read. Don’t use too many fonts. Pick one or two that work well together and stick with them throughout the menu design process so they don’t clash when they’re put together on a page layout.
Finally, think about how much time people spend looking at menus in restaurants. Is it long enough for them to read everything they need? Do you want them in digital form or printed? Will they be displayed on a wall or stand alone on the table? Do you want them laid out in a certain way (i.e., with different sections for appetizers and mains), or does that not matter?
Menu design is one of the most important aspects of a shop’s branding. The menu sets the tone for the entire dining experience, and it’s a prime opportunity to show off your brand, promote your food, and make customers want to come back again and again.
A well-designed menu can help you attract new customers, keep your existing customers coming back for more, and—most importantly—make more money.