Video is the most engaging form of content. The average internet user spends almost 2 hours a day watching videos. You’ve probably heard that video is the future of marketing. It’s true.
But with so many different types of videos available, it can be hard to know where to start. When you’re creating brand videos for your food and beverage business, there are three things you should keep in mind.
Keep it short
You don’t have time to waste—and neither do your customers. That’s why it’s important to keep your video short and sweet. The average attention span for an online video is about 6 seconds, so if you want people to pay attention to what you’re saying, make sure it’s quick and easy to understand. You can always expand on the details later in another video or blog post if you really need to go into detail about something specific.
Secondly, keep it simple. If you’re going into this with a “we’ve got all this money so let’s do something crazy” attitude, then chances are you’ll end up with an over-the-top video that doesn’t really capture what your brand is all about. Instead, focus on making sure that everything you say has a purpose.
Connect with your audience by showing them the faces behind the brand
People want to know that they can trust what they’re buying, which is why it’s important to show the faces behind your brand. There are so many ways to show off your team members’ personalities and talents beyond just their names on a website or social media profile. When you’re creating video content for your business, think about how you can let your audience get to know the people who work at your company, as well as what makes them great at what they do.
Tell a story
People love stories—and if you can tell one about how you got started, or why you do what you do, it gives them an idea of what drives your business, and why they should support you. Instead of focusing on how great you are, tell us why we should care about what you do. It’s a chance to show off your food, but also to make the viewer feel something. Think about how you want your audience to feel when they watch your video, and then build the story around that feeling. The quality of sound in a video is just as important as the quality of visuals—and this goes double when it comes to F&B brands. Make sure there’s a clear call-to-action at the end of the video.
As an F&B business owner, you’re probably already aware of the importance of branding. After all, it’s what sets your brand apart from the competition and helps customers understand what makes them special.