For food and beverage businesses, social media is a great way to reach your audience. But with so many platforms available, it can be hard to decide which one is best for your brand. There are a lot of similarities between Instagram Reels and TikTok, but there are also some key differences. Here are a few key things to know:
Length of the videos
The maximum length of a video on TikTok is three minutes, whereas a video on Instagram Reels is limited to 60 seconds. This means that if you’re looking to create longer videos—or even vlogs—then TikTok might be more suitable. If your content is shorter in length and more snackable (think: short clips), then Instagram Reels could be better suited.
Target Audience
Instagram is a place where people go to connect with friends and family members. The platform emphasizes personal connections by allowing users to follow other profiles and see updates from those profiles in their feed. On TikTok, content is created by one person (or group). This means that users aren’t looking for personal connections when they use this platform—they’re generally looking for entertainment.
At the moment, TikTok has a younger audience than Instagram Reels, with an average user age of 21 years old versus 30 years old for Instagram Reels users. Also, TikTok users are more likely to be female (67% female) than male (33% male).
Algorithm
Instagram’s algorithm favours engagement over reach; it prioritizes content that gets high levels of interaction (likes and comments) from users over content that simply gets lots of views but few interactions.
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