Many restaurant owners know they need social media, but not everyone knows what actually works. Posting random food photos is not a social media strategy.
What Customers Want to See
Customers today want more than just food photos. They want:
- Promotions
- Behind-the-scenes content
- New menu items
- Customer reviews
- Staff and chef stories
- Videos and reels
- Opening promotions
- Limited-time specials
Restaurants that show more personality and branding tend to perform better online.
How Often Should Restaurants Post?
Recommended posting frequency:
- Instagram: 3–4 times per week
- Stories: 3–5 times per week
- Reels: 1–2 times per week
Consistency is more important than posting every day.
Types of Content to Post
A simple content strategy:
- 40% Food
- 20% Promotion
- 20% Branding / Lifestyle
- 20% Educational / Storytelling
Conclusion
Social media is not just about posting photos. It is about building a brand and staying top-of-mind to customers.
Co-Enterprise helps F&B brands manage social media, create content, and plan marketing strategies tailored for the Singapore F&B market.