Many restaurant owners are unsure how much to spend on marketing.
Recommended Marketing Budget
A general guideline:
- New restaurant: 8% – 12% of revenue
- Existing restaurant: 5% – 8% of revenue
Marketing includes:
- Social media
- Photography
- Promotions
- Ads
- Branding
- Printing
- Website
Why Marketing Is Important
Without marketing, customers may not even know your restaurant exists.
Marketing helps:
- Attract new customers
- Retain existing customers
- Promote new items
- Build brand awareness