It’s no longer just about the number of followers or likes, it’s about making meaningful connections with current and future customers, which will serve to boost your brand and ROI both on and offline.
Of course, building a large following is crucial, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Strive for quality instead of quantity.
Provide Valuable And Educational Content
Offer high valuable and educational content where you can share your expertise, skillset and influence the way your audience thinks. Type of posts can include tips, tricks, advice on your products and services. This creates trust among the audience that you are the expert in your niche.
The content you can start considering includes creating polls encouraging your audience to ask you questions (try an “Ask Us Anything” session), media upload contests, animated gifs, and even custom stickers or filers for Instagram Stories. Essentially the best way to figure out what content is working is to watch and learn.
Feature Customers’ Ratings And Reviews
These days, nearly every customer looking to purchase goods will rely on user-generated content like ratings, reviews, Q&As and customer-submitted videos to decide whether or not they should purchase items. This is useful for products they are unfamiliar with, as it gives them the confidence to try new products by observing others.
Share Lifestyle And Behind The Scenes Content
Creating lifestyle content should be next. This content really shows your audience, how you live and how you embody what your brand stands for. You’ll be able to gain a good number of new followers and, more importantly, create a community.
Live videos help to increase your reach organically, as well as your engagement. It doesn’t have to be scripted or professionally-shot, though planning one is still important.
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